Tuesday, November 4, 2008

Candyking New Identity by BVD

I love this new corporate identity for Candyking designed by BVD, Stockholm. (BVD is a design and branding bureau that works with the physical formation of branding, independently of format or media.) The new identity, including logo, packaging, in-store communication and display, appeal to both adults and children. The design is very simple but strong, the vibrant colors indicate joy and variety. I especially like the image of King himself that looks very cute and friendly and contemporary.
The new identity has been well received everywhere, and was awarded Design of the Month by Resumé magazine, December 2006.

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